We often talk to marketing leaders who are struggling to figure out why their marketing efforts are not driving results. Sometimes, the reason is more obvious to our team looking in from the outside than it is to those on the inside busting their butts to move the needle. 

 In this episode of The Demand Gen Fix, we talk about some of the issues we often see - and what you can do to rethink your approach if any of these issues are plaguing your marketing efforts.   

[00:04] Discussing common marketing challenges and the solutions for sustainable growth

[02:04] The Importance of building a strong digital footprint

[03:50] Strategies for building and expanding your Audience

[05:44] Key considerations for creating creating impactful content

[08:34] The pitfalls of gating content and the missed opportunities this creates

[15:51] The common mistake with digital advertising programs

[18:57] The importance of a holistic marketing approach to the buyer journey

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.