Welcome to Yoga Boss episode 204, "Your Marketing Plan for 2024.”We're going to talk about the difference between a successful yoga business owner and someone who isn't quite successful and what really matters.The importance of  understanding what makes you unique.Consumers right now Are willing to spend money with specialists.Marketing is all about building and deepening relationships.Marketing in 2024 boils down to two things: building relationships and deepening relationships.In this ...

Your Marketing Plan for 2024

Do you feel like you were meant to have a successful career in the yoga industry? Like you got into this industry to truly help your students but maybe you’re struggling to build a solid business foundation. Or you know that marketing your yoga business is essential, but don’t know how to make it effective for you? Maybe you have already had some success but you’re ready to scale to six figures. To build a profitable business it takes serious business skills, and a Yoga Boss mindset. When you’re ready to work on your yoga business, instead of in it this is the podcast for you. I’m Jackie Murphy, the business coach just for yoga teachers.

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This is an episode where I'm giving you more vulnerability and behind-the-scenes than I typically do. I'm actually recording from the hotel room I have to myself in Palm Beach, Florida, where I came to take a break after the hardest, most intense year of my life. I'm at one of those points where I need to really prioritize my and my family's well-being.And while I'm more grateful now than ever for the business I've built and the kind, supportive clients I work with — something that does have ...

The End of A Season: 4 Years Of Podcasting

Marketing is a skill you can learn and master over time. And one you need to! Because most of us don't leave Teacher Training with the skill of Marketing in our back pockets.Here's a great analogy to distinguish marketing from the different media types we'll break down in today's episode:Marketing is your message. You build and work on crafting it over time. It's like the water you serve people. Media are the tools you use to deliver that message. Like the many different glasses you...

3 Types of Media

So many of the Yoga Boss Podcast episodes give you massive information in the form of actions to take and strategies to employ.In fact, in one of my most popular masterclasses (How to Grow Your Yoga Business on Instagram), I give you step-by-step guide for exactly what to do in your IG Stories, what to post, etc. Grab your Free Ticket for the next masterclass on April 15!Today, I want to convey the MOST important thing when it comes to creating results in your business. Because it's not just ...

The Truth Of Business

In Episode 213, I teach you exactly what you should be doing in your after class announcements.This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner.Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k. Why? Because I didn't have the business skills I needed to make sure the time I spent teaching turned into more rev...

Make Your After Class Announcement Effective

If you don't follow me on Instagram yet, make sure you do now! @thebusinessofyogaFrom time to time, I'll ask you to let me know what questions you have, and create an entire podcast episode around the answers - which is exactly what we're doing today.These episodes give me chance to share more behind-the-scenes info about who I am and how I run my business.   And you get answers to the specific questions on your mind!Question 1: "P+L / Good finance standards to follow?"Question 2: "Tell ...

Your Marketing Plan for 2024

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