Your marketing workflows are already obsolete.

Amanda Cole, CMO of Bloomreach and Executive Board Member at MACH Alliance, drops truth bombs about AI, marketing's future, and why "ignorant thinking" might be your only competitive advantage.

She admits what most executives won't: "I have no idea what I'm doing." Then explains why that's exactly the qualification needed to lead through AI transformation.

⏱️ KEY MOMENTS:

[00:00:48] The Death of Workflows - Why everything you learned about marketing automation is wrong

[00:14:45] "We Have to Unlearn What Feels Safe" - The vulnerability required to lead through AI change

[00:17:28] "There Is NOT Another Option" - Why this isn't like Bitcoin or other tech hype cycles

[00:21:20] The Religious Conversion Moment - When Amanda realized "the front end of technology doesn't matter anymore"

[00:36:32] Why CMOs Should Celebrate Their Own Extinction - "The CMO role has been going away... I'm excited about that"

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