October 20, 2014

Your Marketing Sucks: Why small businesses Need to Think new media EP:106

1 hour 6 minutes

Are you a small business owner? Chris and Laci discuss the trouble with small business marketing and outline the tools that you need to succeed. They also share how to set up a proper launch strategy with new media and what to look out for when being approached by so called “experts”.

Here is a taste of what to expect from today’s show:

Chris and Laci decide to discuss their opinions about small businesses and marketing.

Laci tries to do an “intervention” with Chris about his old cafe/coffee shop and how much he talks about it.

Over the past few months, Laci and Chris have met many small business owners and entrepreneurs. These interactions have brought to light troubles with small business marketing, branding.

Chris discusses his childhood of being around entrepreneurs at his dad’s sporting goods store.

The mischievous side of Chris is revealed when he shares some of the crazy things that he used to do to his dad at his store.

Laci shares her childhood memories of being around her entrepreneur/entertainer parents with their travelling show band and dance studio.

Chris and Laci discuss the fear that goes along with opening a new business and knowing how to properly execute social media and online marketing.

Laci walks Chris through the amazing growth of her mom’s knit shop that was mainly driven through social media and email marketing.

Chris talks through the proper strategy when opening a new business.

Google strategy is not the key to making or breaking your business.

Many small businesses are tricked into thinking that paying someone to rank them #1 on Google is the key to their success.

SPECIAL MENTIONS | LINKS | SHOUTOUTS

If you are interested in having Laci & Chris assess your business, visit cerroneshow.com/skype

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By Chris Cerrone

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