Why Investing In a

Downsell Campaign

Trumps Retargeting

Retargeting and downsell campaigns are two ways to bring visitors back to your website. Retargeting follows visitors to your website with display ads. Downsell campaigns follow opt-in leads who visit your order page with email(s) containing a compelling offer. Downsell campaigns provide a higher ROI because they target contacts who are further along the sales cycle.