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Your MarTech stack is gathering dust… and that’s a skills problem, not a software problem.
In this episode, I’m joined by Lisa Milligan to call out the real reason MarTech often ends up as very expensive "shelfware".
To talk about why training is treated as optional, how that quietly destroys ROI, and what actually changes when teams invest in capability and brush off that dust - instead of just buying new or more tools.
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By Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.In this episode, I’m joined by Lisa Milligan to call out the real reason MarTech often ends up as very expensive "shelfware".
To talk about why training is treated as optional, how that quietly destroys ROI, and what actually changes when teams invest in capability and brush off that dust - instead of just buying new or more tools.