“The more dialed in your messages, the more you're going to attract the right people.”

–Tiffany Neuman

You can be multi-passionate AND dialed in. If nicheing hasn’t worked for you or your brand is all over the place, check out this conversation with branding strategist Tiffany Neuman, who helps women find their message and step into their power as thought leaders.

Tiffany says defining your niche can be limiting and lead to a place where you get bored or want to blow up your business. Instead find the golden thread that ties all your offers together.

Getting your messaging dialed in makes it easier to talk about what you do and attract the right people.

We talk about: 

• Cyclical habits on social media instead of a spray and pray approach
• Choosing spaces where you have fun
• What it looks like to dial in your message when you are multi-passionate
• What people think your brand is … and what it’s really about
• Creating a brand operating system
• What it really means to be a thought leader

ABOUT TIFFANY

Tiffany Neuman is a visionary branding strategist who helps driven women entrepreneurs make their message a movement. After 15 years in the corporate world, working with brands like Adidas, Stoli Vodka and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter as thought leaders. She is a contributor for Entrepreneur and has been featured in Forbes multiple times as a branding expert.

LINKS

• https://yourlegacybrand.com/
• https://www.instagram.com/tiffanyneumancreative/
• https://www.linkedin.com/in/tiffanyneuman
• Make Your Message a Movement — starts September 9

Tiffany is also one of our dynamic teachers for Back to Business Week. Want to hear more from her? https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• DECIDE WHERE YOU WANT TO BE. You don’t have to be on all the platforms or show up every day. Decide where you have fun engaging with people on social. Decide how much showing up feels good. That might change by season or depending on what you have going on.
• FIND YOUR GOLDEN THREAD. What is the golden thread that ties all the things you do together? Listen to the examples in the podcast to help you think about what that looks like. Start listing all the things you do. Look for what runs through them all. Sometimes it helps to get outside ideas on this. Hearing what other people think you do for them can help you find that thread.
• EXPLORE THOUGHT LEADERSHIP. How do you feel about being a thought leader? A lot of women assume it’s not them. What’s in your way? Do you need mindset work on visibility or playing small or imposter syndrome? Try making a list of your accomplishments and areas of expertise (or if you have trouble claiming expertise what you are known for or talk about the most). This can be another exercise where it helps to work with a coach or partner who can help you see yourself. Pick one of those steps and schedule it.