Mastering B2B Marketing

Your Messaging Can Be Affecting Your Lead Conversions | Interview with Steph Hilfer


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In this podcast episode, I interview Steph Hilfer, who is a marketing professional and the owner of Viim which is an intentional marketing agency. 

If you want to create something out of thin air, then Steph is your girl. She can visualize what doesn’t yet exist and bring it to life, as she did with Viim. With a background in psychology, Steph is a master at understanding people’s relationships with brands. So while Steph may sometimes live in the clouds surrounded by creative thoughts, she is grounded in solid business strategy that creates a competitive edge to all brands lucky enough to experience her Midas touch.

Talking points:

1. What inspired Steph to choose a career in marketing and what inspired her to become an entrepreneur

2. Steph's process when it comes to branding

3. What comes with rebranding a company

4. What affects lead conversions 

5. Advice and tips for marketing professionals

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Mastering B2B MarketingBy JRM Web Marketing

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