Genna Rosenberg is an almost 30-year toy and licensing industry executive focused on the intersection of Social Impact and Consumer Products. She is the CEO of a global PR and marketing agency GennComm, and Chief Ideator at the Company’s licensing and product development think tank, GennComm ImaGENNation.
With an intentional lens toward empowerment, diversity, inclusion and social responsibility, she has been a trusted thought leader and industry innovator, having served both public and private toycos and agencies. Both she and GennComm have been advisors and storytellers for many of the top entertainment and gaming studios in the world, including Paramount, SONY, NBCUniversal and The Jim Henson Company, American Greetings Entertainment, and hundreds of top beloved brands including Care Bears, Cabbage Patch Kids, Pokémon, Disney and Marvel brands, SpongeBob SquarePants, JoJo Siwa, Pound Puppies, Ghostbusters, The Fresh Dolls and countless more.
She is on a mission to attract diverse talent from underserved communities into the Toy Industry through her Careers in Toys curriculum, and she actively mentors several young executives and students. In 2021 she was named by The Toy Association as an Official Genius of Play Ambassador, charged with sharing-out to the world the incredible benefits of play on society, and ahe has served in several capicities foe global non-profits, including Women in Toys, Licensing and Entertainment (WiT) and others.
Genna has also been named recently an Inaugural Catalyst for Change by That License! Global Magazine, and you can check out more of her interview here as well.
During this episode, you will hear Genna talk about:
-
The story behind her first Cabbage Patch Kid
-
How she started working in the toy industry by chance
-
The opportunities that she was apart of while working with Cabbage Patch Kids including planning the 25th Anniversary - Birthday event at Toys-r-Us Times Square with the brand’s founder, Xavier Roberts and celebrity chef, Duff Goldman.
-
Why there is a need for a diverse workforce within the toy industry
-
The newest initiative that she is working on with The Singing Machine Company
If you want to find out more about Genna online, you can check out the link below:
Genna’s LinkedIn
You can follow me at @claudiahenock on Instagram and Twitter and Claudia Henock on LinkedIn.
Check out the transcript for this episode here!
You can also follow You Most Precious Thing through my official website, in addition to anywhere, you listen to your podcasts!
Music: Synapse by Shane Ivers - https://www.silvermansound.com
*Disclaimer: The views, opinions, and thoughts expressed in Your Most Precious Things Episodes are solely mine and/or those of my guests, and do not necessarily represent those of my employer or other organizations.*