We talk with Will Cuming, Head of Product & Engineering at UNIFIED Music Group.
We talk AI in the music industry, data driving artists and labels decisions, and why it's so different for up and coming artists compared to the past.
Join us as we explore the challenges, successes, and valuable insights Nick shares about building a music career in today’s competitive landscape.
We also talk about the fan journey, check out what we are talking about here:
https://hmc.chartmetric.com/fan-journey-from-discovery-to-advocacy/