What happens when you swap an iconic brand logo for your name? Magic. In this episode of Why It Works, we dive deep into Coca-Cola’s legendary “Share a Coke” campaign — a simple idea that became a global phenomenon.

You’ll learn:

• What the campaign was and how it evolved
• How it reversed a decade-long sales slump
• The 5 powerful behavioural principles that made it wildly successful
• How you can apply the same tactics in your own marketing

Whether you’re a marketer, entrepreneur, or just fascinated by what drives human behaviour, this episode breaks down the psychology that turned a soda into a social movement.

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💡 Brought to you by Market Behaviorally — where smart marketing meets behavioural science.

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