You have spreadsheets. You have processes. You have a team. You make rational decisions every day. So why do you keep making the ones that cost you? In this episode, Natasha tells the story she doesn't tell often — working restaurant shifts at 37 to cover the gap her agency couldn't fill, and what it finally took to understand what was actually driving her decisions. She breaks down the four nervous system responses (fight, flight, freeze, fawn), what each one looks like inside an agency, and why the fear that runs your business is rarely about what it looks like on the surface.