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Share Your New Podcasting Strategy: Viability-First [Episode 262]
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Your New Podcasting Strategy: Viability-First [Episode 262]
If Podcast Movement Evolutions 2020 had a theme, it was this: commercial viability is podcasting’s new brass ring.
Commercial viability means that the podcast has to pay for itself. It’s a business term because, for many, podcasting is a real and commercially viable business.
Instead of asking “How do I grow an audience for my podcast?”, rephrase the question to “How do I grow a podcast for my audience?”
That change in thinking is at the core of what commercial viability in podcasting means. It starts with having an understanding of an audience and then building something that that audience wants.
But what if you don't have an audience? What if you just have an idea for what you think might be a really great show? Common advice is “just start!”. But that leaving a lot to chance. No, it’s leaving everything to chance.
A better option is to put viability first. Take your idea to the audience before you start the podcast. Once you’ve identified the audience, shop your idea around with that audience. Ask them questions. Do interviews to make sure your idea can be crafted into a podcast that the audience truly wants and is something worthy of adding to their busy lives.
And if so, go build that podcast!
I’ve more thoughts spurred from talks given and conversations had at Podcast Movement Evolutions 2020, so watch this space over the next few days.
In the meantime, go to RateThisPodcast.com/podpont and leave a rating for the show. And one way to make sure that I bring you more ideas to help with your shows’ commercial viability is to visit BuyMeACoffee.com/EvoTerra. Finally, if you have questions about your business podcast and its own commercial viability, get in touch. I'm sure I can help. Reach me at [email protected] or go to SimplerMedia.pro to see a list of how we help businesses all around the world.
----
Share this with a friend: https://podcastpontifications.com/episode/your-new-podcasting-strategy-viability-first
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.
We encourage you to speak up! And spread the word.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
View all episodes
By Evo TerraIf Podcast Movement Evolutions 2020 had a theme, it was this: commercial viability is podcasting’s new brass ring.
Commercial viability means that the podcast has to pay for itself. It’s a business term because, for many, podcasting is a real and commercially viable business.
Instead of asking “How do I grow an audience for my podcast?”, rephrase the question to “How do I grow a podcast for my audience?”
That change in thinking is at the core of what commercial viability in podcasting means. It starts with having an understanding of an audience and then building something that that audience wants.
But what if you don't have an audience? What if you just have an idea for what you think might be a really great show? Common advice is “just start!”. But that leaving a lot to chance. No, it’s leaving everything to chance.
A better option is to put viability first. Take your idea to the audience before you start the podcast. Once you’ve identified the audience, shop your idea around with that audience. Ask them questions. Do interviews to make sure your idea can be crafted into a podcast that the audience truly wants and is something worthy of adding to their busy lives.
And if so, go build that podcast!
I’ve more thoughts spurred from talks given and conversations had at Podcast Movement Evolutions 2020, so watch this space over the next few days.
In the meantime, go to RateThisPodcast.com/podpont and leave a rating for the show. And one way to make sure that I bring you more ideas to help with your shows’ commercial viability is to visit BuyMeACoffee.com/EvoTerra. Finally, if you have questions about your business podcast and its own commercial viability, get in touch. I'm sure I can help. Reach me at [email protected] or go to SimplerMedia.pro to see a list of how we help businesses all around the world.
----
Share this with a friend: https://podcastpontifications.com/episode/your-new-podcasting-strategy-viability-first
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.
We encourage you to speak up! And spread the word.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy