Ope Omoloye's Podcast

Your offer doesn't have a price problem


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Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. 

https://youtu.be/P_H2U2jxYCQ 

Lowering your prices will not fix a weak offer.

But a lot of coaches think it will.

So they cut their rates, then cut them again.

And before long, they’re working twice as hard for half the money, attracting difficult clients, and wondering why the business suddenly feels exhausting.

Most offers do not have a price problem.

They have a positioning problem.

Once you understand that, everything changes.

You stop competing on price. You stop attracting people who only care about discounts. And you start attracting buyers who are happy to pay premium prices because they understand the value.

In this video, I break down why lowering your prices is one of the fastest ways to damage your business and what to do instead if you want to sell more without discounting your offer.



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Ope Omoloye's PodcastBy Ope Omoloye