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If you’re using the internet, especially social media as part of your marketing, then you have to be keenly aware of your presence — the “face” if you will that you present to the world.

After all, as the the public representative of and for your business, you are the “face” of the company.

So what presence are you creating with your content?  Are you just broadcasting your offering hoping people will click through for more information?  Would you buy from yourself based solely on the content you’re publishing?

These questions and more are things you have to consider when creating a presence online.  And yes, refinement takes time, but you have to make the effort and build a presence worth engaging with.

If not, you’re just wasting your time.

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