What you learned about business development for your professional services firm… is probably dead wrong. Networking – at least in the traditional sense – doesn’t work.  

That’s a bold statement. But in this episode, I unpack exactly what this means for you and your business… and what you should be doing instead to cultivate contacts with the right people that turn into long-term and lucrative business relationships. 

Not only that, they become raving “fans” who bring new clients to you… almost automatically.

We get into detail on that strategy, which was inspired by one of the world’s most popular TV hosts, as well as…

• Leveraging an existing audience – that’s not yours

• How you can get a steady stream of “pre-sold” leads

• Creating a massive referral event 

• The real reason you should be podcasting – and why it doesn’t matter how many listeners you have

• And more