What if the biggest threat to your business isn't the market...but the fact that one of you has quietly stopped coming alive?Many entrepreneurial couples assume that if the business is successful, both partners will naturally feel fulfilled. But that's rarely true. The same business can energize one partner while slowly draining the other. When one person's purpose is thriving and the other's is fading, the relationship—and eventually the business—begins to suffer.In this episode, Rich explores why every individual is wired for purpose, why purpose looks different for every person, and why thriving partnerships intentionally create space for **both** people to do work that brings them alive. Through the stories of Brad and Gwen and Rich's own experience with Katherine at Mornhurst Gardens, you'll discover that a prosperous partnership isn't built on doing the same work—it's built on helping each other become more fully yourselves.In this episode you'll learn:* Why business success doesn't guarantee personal fulfillment* How one partner can quietly lose their sense of purpose* Why individual purpose is essential to a thriving partnership* How to redesign roles around each person's strengths* Why the healthiest partnerships help both people come aliveA successful business should do more than generate income. It should create a life where both partners are growing, contributing, and living with purpose. Because the strongest partnerships aren't built around a business—they build a business that allows both people to flourish.Subscribe for more conversations on building Prosperous Partnerships, where purpose, partnership, and contribution come together to create lives—and businesses—worth building.