A brand is like an identity - an intangible marketing or business concept that characterises a company, product, or individual. A brand is not a logo, slogan or colour palette. These are the tools that help promote the brand.

YOU are your brand, and a strong brand is very clear on it's mission and values.

There is not much of a gap between a personal and professional brand, but it's helpful to think about you as a brand from both perspectives, especially as it is almost impossible to distinguish between your personal and professional brand in your digital footprint.

In this episode of the podcast, we explore the concept of "you as a brand" aligned with your personal and professional goals, as well as your core values.

• Knowing who you are and the value you bring to the table
• Finding your voice and platform
• Establishing your expertise
• Creating your brand image and how you show up