Who is your favorite personal brand? What is it that stands out most about that person? What is the most important lesson you can glean from their career? How might you apply that lesson in your own career? A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers. Start crafting your own personal brand.