Branding is not just about what makes you unique but about how you portray that to the world. Your personal brand is the sum of how people perceive you, and understanding how to influence these perceptions is key to branding success. As the Founder and CEO of InTandem Marketing, Kyle Lindenboom helps businesses drill down on their brands by narrowing the gap between how they want to be perceived and how they present themselves. Kyle joins us today on the show to explore how to assess a personal brand and craft a vision for a desired future brand to help listeners identify potential gaps and areas for improvement. We start our conversation by hearing more from Kyle about what exactly a brand is and why it's critical for success. From there, we dive into the idea of personal brands, getting into some of the ways we can align our branding with our goals, and talking about how we get perceived through the way we dress, respond to messages, and more. We discuss the value of authenticity, awareness, and intentionality in building a brand, the centrality of expectations in brand-building, and a whole lot more on today's show, so be sure to tune in!

Key Points From This Episode:

• Introducing Kyle and the brand-building services he offers through InTandem Marketing.
• What a brand is and the importance of understanding its components for building one.
• Connecting branding to the personal: What is a personal brand, and how is it communicated?
• The idea that a personal brand is the sum of all perceptions about somebody based on how they portray themselves.
• The value of being intentional about personal branding but staying authentic as well.
• How to be more aware of how your representation of yourself influences perceptions about you.
• Kyle's method of taking clients through the process of aligning their branding with their goals through a gap analysis.
• How valuable it is to know your target audience when building your brand.
• How your branding will create expectations about you; how to set expectations correctly.
• Kyle's thoughts on a branding exercise involving iteratively whittling down a list of brand goals.
• The idea that strong brands are focused and not concerned with pleasing everybody.

Kyle Lindenboom on LinkedIn
Kyle Lindenboom Email
InTandem Marketing
Alex Drost LinkedIn
Branch Out Podcast LinkedIn
Connection Builders LinkedIn

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