Marketers develop USP's for products and services, sales people in addition to that should work on their own personal USP. So many products and services and USP's can be similar, so decisions can come down to a differentiator - your own unique USP.In this podcast we will look at how you can develop your personal USP and how this can imapct your sales.

Marketers develop USP's for products and services, sales people in addition to that should work on their own personal USP. So many products and services and USP's can be similar, so decisions can come down to a differentiator - your own unique USP. In this podcast we will look at how you can develop your personal USP and how this can imapct your sales.

Your Personal Unique Selling Proposition (USP)

Every episode includes one idea from the world of marketing that sales people can use to  help connect better with prospects, get more qualified meetings, and close more sales.  

Note: Earlier podcasts were focused a little more on sharing ideas for B2B marketers and sales people - whereas now we are keen to show how sales people, in a challenging sales enviornment, can actually learn from marketers to help make more sales!

Business

Marketing

Every episode includes one idea from the world of marketing that sales people can use to help connect better with prospects, get more qualified meetings, and close more sales. Note: Earlier podcasts were focused a little more on sharing ideas for B2B marketers and sales people - whereas now we are keen to show how sales people, in a challenging sales enviornment, can actually learn from marketers to help make more sales!

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Your Personal Unique Selling Proposition (USP)

Your Personal Unique Selling Proposition (USP)