07.27.2020 - By Outreach
Your clients are basically in 1 of 3 situations right now: devastated, paused, or thriving. Over half are paused… but they don’t have to be. I had the opportunity to chat with Eric Gruber, CEO of Personal ABM and Stop the Sales Drop, about how to reach out to companies that are paused. What we talked about: -Account-based awareness isn’t the same as account-based marketing -Tips for personalization that goes beyond the first 2 sentences -How to scale the personalized ABM approach For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.