I was reading an article about Google's visual search. And I was wondering how this could be applicable to contractors and other small businesses.

If you get back to the basics, the way people have been looking for information has changed over the past 20 years, 20 years ago, searchengines just started. So it was very important for all of us to think about having a website and people going to a browser on their desktop, and searching for the information that they need.