We’re 76 days away from the end of 2024! Yesterday, we spoke about your brand, and origin story as successful Leaders  have a narrative to share that makes people want to follow and support them. Sometimes your story can mark the difference between a flash in the pan type of success to a long successful run. However, there is one huge error that some Leaders make when crafting their brand story that I want to share to save you the headache of backpedaling and attempting to right wrongs, if at all possible. I want to highlight a huge mistake I’ve seen too often..