This episode was inspired by a 6'4" Canadian discussing peeing on his knees in Thailand. And it's also about how to build a "loyalty program" for your podcast. 

For The Bangkok Podcast, they do that with their LINE business account. When they share content -- episodes but also special "quick-hits" -- they get feedback within seconds.

Is the following there as big as the social accounts for the hosts or the show itself? Not even close. Do the majority of their listeners follow the show on LINE? Nope. Is LINE a convenient way to listen to podcast episode? Not so much.

But (at least for this show) it's become the place where their most loyal fans directly interact with the show. And as the hosts continue to feed that channel with content other than podcast episodes, I predict a significant bump in word of mouth.

Listen to this short episode as I try to make sense of this trend and adapt it to many of my other clients. It's a work in progress, so your feedback is appreciated!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.

2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.

3. Abortion.cafe has information about where to find clinics.

4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.

5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy