In this episode, I talk about a 3-Step Framework that can turn any podcast into a powerful marketing tool. I share where this framework comes from and the results that it is getting not only for me but for my clients.

The three steps in the framework are:

Step 1: The Podcast Mindset

Step 2: The Perfect Business Reason

Step 3: Podcast Production Simplified.

For Podcast Mindset: Mindset is everything. Making sure that you have the right mindset for your business will help you to determine the success of your podcast.

The Perfect Business Reason: Podcast is a powerful marketing tool. But it is not your marketing plan. Understanding how podcasting fits into your marketing funnel is powerful! And can save you a lot of headaches.

Podcast Production Simplified: Spending 6, 8 or even 12 hours on your podcast just is not sustainable. We are taught by podcasters who started podcasts back in 2010 or even 2012. We need to adapt to the changing time to understand that we can produce a quality episode in far less time than the podcast gurus can.