Acquiring a customer is the expensive part. Keeping them is where brands actually build a business. Recorded live on the floor of Shoptalk Spring 2026, Dave talks with five founders and operators about everything that happens after a customer hits & 'buy' and why that's where most brands leavemoney on the table. Lifecycle marketing, returns operations, conversion analytics, fraud prevention, and retargeting all in one episode.

Guests:

Danielle Satterwhite (The Lifecycle Lab) - https://www.linkedin.com/in/daniellesatterwhite/

Marco De Paulis (Loop Returns) - https://www.linkedin.com/in/mdepaulis/

Harry Webster (LogRocket) - https://www.linkedin.com/in/harrisonwebster/

Jack Niesz (Riskified) - https://www.linkedin.com/in/jack-niesz-942a2a1a2/

Georgia Carlson (AdRoll) - https://www.linkedin.com/in/georgiacarlson/

#shoptalk2026 #logistics #ecommerce #startups