Are you using live streams or podcasts to get your message out and attract people to your products and services?

You can leverage the differences between live videos and podcasts to multiply your audience and influence.

I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.

The whole process takes around 1 hour.

I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.

You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.

How do you show up in searches?

Here are the tools and practices that I use:

1. Create a splash image like the one at the top of this page.
   I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
2. Set up a LinkedIn Live Event.
   • Upload the splash image.
   • Provide a compelling title.
   • Write show notes with a link to the next steps for the audience.
   • List guest speakers
   • Set the time.
   • Submit.
   • Invite guest speakers through LinkedIn.
3. Set up StreamYard Studio Live Broadcast. Restream would work, too.
   • Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
4. Do the Broadcast.
5. Export the audio from the completed broadcast,
6. Upload the audio to your Podcast platform. I use buzzsprout.
   See https://gregdixon.buzzsprout.com.
7. Create a Blog Post (Recommended).
   • Use the splash image and show notes to create an SEO-optimized post.
   • Add buttons that link to the LinkedIn Event and the Podcast Episode.
   • Submit to Google Search Console.

Miracles Happen

That probably sounds like a lot. I developed the strategy over the years.

However, I now do the whole process from beginning to end in about one hour, plus the actual broadcast time.

Greg Dixon is Available to Help

You can do it too.

I am available to help set this practice up for you.

https://www.gregdixon.net/calendar

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