ter weekend. I'm scrolling, minding my business. Then I see Icandy Uganda — one of Kampala's top event decorators — had hosted a masterclass. The price? $1,500. In Uganda. And people showed up from across the continent.So I put my phone down. And I thought — we need to talk about this.This episode is about what Icandy did right — and what most small business owners do wrong when it comes to pricing. Because price is never the real problem. Confused buyers are. People don't fear expensive things. They fear unclear value.We cover the psychology behind premium pricing, why your description is killing your sales before your price gets a chance, real rewrites for everyday products and services, and 4 practical steps to start charging what you're actually worth.The Street Smart Professional — honest weekly conversations for small business owners, working professionals, and side hustlers building something real.