our pricing says more about your business than you think. In this episode of The CFO Edge, we dive into how pricing shapes your brand, signals value to customers, and directly impacts how investors assess your company.

Whether you’re underpricing to stay “competitive” or unsure how to raise your rates, this conversation will help you reframe pricing as a strategic decision not just a number.

 💼 Need help building a pricing strategy that reflects your true value? Connect with me HERE

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