Your product might be solid. Your strategy might be fine. But if growth is stuck, the real problem is probably your team. This conversation rethinks what actually drives growth and why talent, not tactics, is the real leverage.

Alyssa Nolte sits down with Rob Levin, author of The New Talent Playbook, to break down a hard truth most business owners avoid. Growth problems are usually people problems. Hiring the wrong talent, avoiding accountability, or letting culture happen by accident will quietly cap your business. This episode challenges leaders to rethink how they hire, lead, and build teams that actually perform.

If you want to rethink the future of customer relationships, you first have to rethink the team behind them. This episode is for founders and leaders who want real growth, not just better slogans.

Key takeaways

1. A great product cannot outgrow a weak team. Talent is the real growth engine.
2. Core values only matter if you hire, fire, and reward based on them.
3. People want meaningful work. Teams perform better when they know why their work matters.

People and resources mentioned

• The New Talent Playbook by Rob Levin
• Dan Sullivan
• Strategic Coach
• Who Not How by Dan Sullivan
• 10x Is Easier Than 2x by Dan Sullivan
• Amazon
• Work Better Now