Is your profit margin a lie? This interview explains here's why: you might be making a 20% profit margin and think you're succeeding, but if your competitors' average is 40%, you're actually failing without even knowing it. Growth strategist Michelle Diamond reveals the critical mistake founders make by not looking outside their own business to assess their performance. This conversation is a masterclass in business strategy and building a strong foundation. You'll learn how to perform a holistic assessment of your company, why "culture trumps strategy", and the key performance indicators (KPIs) that actually matter for sustainable growth.

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📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

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▶ Get my eBook free - https://welivetobuild.com/network

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📈 WORK WITH ME

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▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

▶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

▶ Startup Fundraising: https://welivetobuild.com/fundraising

▶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship

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👀 CONNECT WITH SEAN

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▶ LinkedIn: https://linkedin.com/in/seanweisbrot

▶ Inquiries: [email protected]

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🕒 CHAPTERS

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00:00 - Your Profit Margin is a Lie. Here's Why.

05:23 - The Holistic Assessment: Where Are You Really?

11:30 - The #1 Mistake Founders Make When Looking at Data

17:21 - How to Know if You're Underperforming (Even if You're Profitable)

25:06 - The KPIs That Actually Matter for Growth

28:33 - Differentiating Beyond the Numbers

37:19 - Michelle's #1 Rule for Building a Resilient Business

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