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Your Questions Answered: Conversion, Visibility and Long-Term Marketing Success
In this episode of The Marketing PowWow, Rich Brown and Liam Maskell tackle the questions QBD's team hears most often in client meetings and strategy sessions. From understanding why your website matters to building landing pages that actually convert, this practical FAQ session covers the fundamentals every growing business needs to get right.
Rich and Liam discuss the different types of websites, common landing page mistakes, and what separates high-performing pages from those that fail to deliver results. If you've ever wondered whether your website is working as hard as it should, or how to create focused pages that turn visitors into customers, this episode provides clear, actionable answers.
All episodes of The Marketing PowWow are available at https://www.qbd.co.uk/powwow. Watch now, and don't forget to subscribe for future insights from The Marketing PowWow.
Guest Bio: Liam Maskell is Head of Sales at QBD, where he works with growing businesses to identify their digital marketing needs and match them with tailored solutions. With extensive experience in consultative sales and client relationship management, Liam specialises in helping organisations understand how digital marketing strategies can support their growth objectives. His practical approach to sales focuses on listening to business challenges and translating them into actionable marketing plans that deliver measurable results.
Mentioned Resources & Links:
QBD Pulse: https://www.qbd.co.uk/pulse
The Marketing PowWow podcast: https://www.qbd.co.uk/powwow
Liam Maskell LinkedIn: https://www.linkedin.com/in/liammaskell24/
Chapters:
0:00 Introduction
1:10 Why is a good website important for your business?
2:31 What kinds of websites are there?
3:49 Landing Pages
4:27 Why have a landing page?
10:48 Why should social and search engines understand your website?
11:45 What are the technical things robots are looking for?
14:02 AI and Search
16:55 How can I check my website is being ranked by robots?
18:55 Once the website is live, why keep improving it?
28:59 How many social platforms should I be on, and how often to post?
30:41 What marketing budget should a business have?
31:26 Should I hire someone to do marketing?
32:00 What is the biggest mistake businesses make with their marketing?
33:17 What is EEAT
34:09 How to connect with Liam
#DigitalMarketing #WebsiteOptimisation #LandingPages #LeadGeneration #MarketingStrategy
View all episodes
By QBDIn this episode of The Marketing PowWow, Rich Brown and Liam Maskell tackle the questions QBD's team hears most often in client meetings and strategy sessions. From understanding why your website matters to building landing pages that actually convert, this practical FAQ session covers the fundamentals every growing business needs to get right.
Rich and Liam discuss the different types of websites, common landing page mistakes, and what separates high-performing pages from those that fail to deliver results. If you've ever wondered whether your website is working as hard as it should, or how to create focused pages that turn visitors into customers, this episode provides clear, actionable answers.
All episodes of The Marketing PowWow are available at https://www.qbd.co.uk/powwow. Watch now, and don't forget to subscribe for future insights from The Marketing PowWow.
Guest Bio: Liam Maskell is Head of Sales at QBD, where he works with growing businesses to identify their digital marketing needs and match them with tailored solutions. With extensive experience in consultative sales and client relationship management, Liam specialises in helping organisations understand how digital marketing strategies can support their growth objectives. His practical approach to sales focuses on listening to business challenges and translating them into actionable marketing plans that deliver measurable results.
Mentioned Resources & Links:
QBD Pulse: https://www.qbd.co.uk/pulse
The Marketing PowWow podcast: https://www.qbd.co.uk/powwow
Liam Maskell LinkedIn: https://www.linkedin.com/in/liammaskell24/
Chapters:
0:00 Introduction
1:10 Why is a good website important for your business?
2:31 What kinds of websites are there?
3:49 Landing Pages
4:27 Why have a landing page?
10:48 Why should social and search engines understand your website?
11:45 What are the technical things robots are looking for?
14:02 AI and Search
16:55 How can I check my website is being ranked by robots?
18:55 Once the website is live, why keep improving it?
28:59 How many social platforms should I be on, and how often to post?
30:41 What marketing budget should a business have?
31:26 Should I hire someone to do marketing?
32:00 What is the biggest mistake businesses make with their marketing?
33:17 What is EEAT
34:09 How to connect with Liam
#DigitalMarketing #WebsiteOptimisation #LandingPages #LeadGeneration #MarketingStrategy