One of the things that spam filters look at is the ratio of text to images in email marketing. Did you know that? While it’s easy to embed images in email, it’s not always to your advantage. If you’ve ever gotten one of those spam messages which has a big old image, and only a little text, or perhaps even one of those spam messages where the text is embedded in an image, you can understand the reason for this. It’s because spammers likes to send messages with images and little text – because of course the spam filters are analyzing their text.

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