Branding is Simply, Your Reputation

Today, we are bombarded with different advice, techniques, and masterclasses on how to build your sales, marketing, and branding efforts. Susan Meier helps cut through the noise on branding and provides a definition that is easy to understand. Branding is just another word for Reputation. It is amazing really when you think of a well-established brand, you think of personality traits that you associate with that brand. So the question then becomes, what personality trait do you want people to think of when they think of your brand?

We also dive into finding out from your clients, what is the most valuable service that you offer to them? Have you asked? Because it might not be what you think, and knowing what that is can exponentially grow your business!