The word "local" gets thrown around a lot in hospitality—but most restaurants are getting it wrong.

In this episode of The Savorhouse Podcast, we're exposing the truth behind what it actually means to belong to your community. Because being local isn't about sourcing your produce from the nearest farm or naming your cocktails after street corners. It's about emotional connection, community trust, and guest experience that feels rooted, not rehearsed.

We'll break it down from every angle:

• Why "local" is more than a marketing line—it's a promise.

• How guests feel the disconnect when your brand doesn't match your story.

• What it takes to build a restaurant that's not just in the neighborhood—but part of it.

If you want to build a brand that your city loves, supports, and fights to keep alive—this episode is your blueprint.