Are you ready to move beyond the AI hype and achieve real results? In a recent episode of the Expert Inside Interview, host John Golden and AI expert Kevin Dean provided a practical roadmap for integrating AI into your sales and marketing strategy.

The core message is clear: AI is only as good as the data and systems it runs on. Dean stressed the importance of data quality, outlining his Five C’s framework as the non-negotiable foundation for success. The discussion also revealed that digital transformation is a critical prerequisite, as modern, integrated systems are the infrastructure AI needs to thrive.

The conversation wasn't just about theory; it delved into the practical future. They explored the rise of AI agents that can automate routine tasks, and how this will allow sales and marketing professionals to focus on high-value interactions. Finally, the experts provided a crucial reminder that governance and culture are key. Companies must create policies that balance innovation with security and invest in training their teams to work alongside AI.

Tune in to this episode to get the expert insights and actionable steps you need to build a sustainable AI advantage for your business.