Content marketing is extremely important in SaaS businesses and it oftentimes acts as the sole lead generation channel in many startups. Here's Varun Uday having a conversation with Sam Grover, a SaaS content strategist, and ex Global Messaging Specialist at Xero about the following topics:  

2:39 How does content contribute to the marketing pipeline?   

6:25 Nurturing leads through different stages of the funnel

8:29 Importance of a content calendar and how to go about it 

15:30 Distributing content  

17:30 Measuring the ROI of content marketing 

22:26 How to keep the content engine running