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🏗 Conversion Architecture 101

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📘 Nudge book by Richard Thaler & Cass Sunstein

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Here’s a little secret of human psychology…

We’re not the fiercely independent thinkers we believe ourselves to be.

Sure, you can THINK you’re making your own decisions.

But when human choices and decision making are actually studied, it’s clear there are a lot of factors that go into our choosing that we’re not totally conscious or intentional about.

And the decisions we make are often influenced by almost invisible factors.

Today’s episode talks about some research into this fascinating subject — with some tips around how it might influence your own plans for your next marketing funnel.

This could become your sales funnel secret weapon…

Yours for bigger breakthroughs,

Roy Furr