CPG products are notoriously hard to launch, fund, and get onto shelves. That's why the failure rate is so high. But what if right now is actually the best time to do it?

The barrier to entry has never been lower, the consumer has never been easier to reach, and the path from idea to traction has never been more open.

You can test, sell, and scale from your laptop without begging for retail space or burning through millions in capital. You can start lean, iterate fast, and build credibility through storytelling and traction. You can prove demand before you even produce at scale.

Smaller brands are punching above their weight right now, building more influence, more loyalty, and more momentum than the legacy players. The big brands are getting squeezed, while upstarts are thriving in those small, high-end niches that used to feel impossible to break into.

So the question isn't can small brands win; it's who's going to take advantage of this moment before the big players catch on?

How do you make the CPG shift work in your favor? And if I were starting today, what strategy would I use to actually get funded?

In this episode, we dig into what's really happening in the consumer product space and why niche, premium, mission-driven brands are quietly eating the big guys' lunch.

Topics Covered;

• Why this might secretly be the best time to launch a CPG brand

• How small, focused brands are outpacing legacy giants

• The smartest ways to test and build traction on a budget

• Why "profitable and niche" beats "big and fast" every time

• The story investors actually want to hear (and it's not about scale)

• The mindset shift that makes entrepreneurship feel less daunting

Startups Are Eating Big Food's Lunch

About Your Host

Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast, where she's on a mission to help early-stage entrepreneurs turn their ideas into reality!

Connect:

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The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.