Your stakeholders tell you to skip research and just ship it. We'll test later is what they say, but later never comes. The design misses the mark. And now you're doing twice the work to fix what could have been done right the first time. That's the cycle we're discussing in this episode of the Design Table Podcast.

In this episode, we talk about what designers are really hired to do and why your job is closer to being an insurance policy than a pixel pusher.

We dig into how to handle stakeholders who think UX slows things down, why "ship it and learn" almost never leads to actual learning, and how to reframe your design process in a language executives actually respond to.

In this episode you'll learn:
🔸 Why designers are an insurance policy between ideas and production
🔸 How to handle stakeholders who think UX slows teams down
🔸 Why "ship it and learn" usually means "ship it and forget"
🔸 How to reframe research as risk reduction, not extra work
🔸 Why designers need to stop apologizing for their process
🔸 When you should and shouldn't do research on a feature

⏱ Chapters
00:00 Stakeholders who say "just ship it"
03:14 Designers are salespeople and therapists
06:12 Design as an insurance policy
07:05 The myth of "ship and iterate"
10:15 Getting faster to make room for research
12:31 Why designers need to stop being too nice
17:05 Selling design through company goals and KPIs
22:41 When should you actually do research?
27:06 Quick summary and takeaways

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More about Tyler and Nick
Tyler: https://www.designtablepodcast.com/hosts/tyler-white
Nick: https://www.designtablepodcast.com/hosts/nick-groeneveld