In this episode we are joined by Tony Miller, one of our awesome Account Executives here at Ad Advance, to talk through our staple campaign strategies and more specifically how to implement them in your account.

There are a lot of pieces we could break down, but in this episode specifically we’re going to focus on primary campaigns: how we group products together, what we use for bid types, how we determine match types, what placements to use, funnel structure and more.

In the next couple of episodes in this series, we will continue to break down our core campaign strategies and give you actionable tips to start utilizing them.