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Your Story Is Your Brand with Susan Schroeder
In this episode of Her Best Chapter, host Michelle Savage sits down with Susan Schroeder — writer, creative brand strategist, and advisor — for an inspiring conversation about visibility, personal branding, and the courage it takes to share your story with the world.
Susan writes the Substack newsletters Tales of a Glitchy Body and the Monday Morning Pep Talk, where she blends honesty and humor to explore health, creativity, and the messy process of living. She published her memoir, Closer to the Sun, as a serialized work on Substack, writing alongside her readers in real time as a bold experiment in vulnerability. With over 20 years of experience in branding, marketing, and communications, Susan works as a thought partner to founders, leaders, and creatives — helping them get unstuck, trust themselves a little more, and take the very next step.
In this conversation, Michelle and Susan explore why confidence is built in public — not in private — and how every woman entrepreneur has a story worth telling. Susan shares how a personal health journey led her to Substack and transformed not only her writing but her entire sense of self and brand. They dive into the power of showing up authentically, why marketing is really just about making friends, and how to choose what to share in a way that feels true to you.
Whether you've been holding back your story or simply don't know where to start, this episode will meet you right where you are — and remind you that being seen is an act of courage, not vanity.
Key Takeaways
-
Confidence is built in public, not in private.
-
Start where you feel safe and practice sharing your dreams.
-
Feedback is critical to helping you create your story.
-
Your personal story is your brand.
-
If you can't do it for yourself, do it for others who need your message.
-
Being visible means being brave and doing it anyway.
-
You are not alone; seek community and support.
-
Your story can inspire and connect with others.
Get Connected
Free Mini-Masterclass — everything you need to go from blank page to published book.
Work with Sulit Press | Apply for the Multi-Author Book Program
Connect with Michelle Savage on IG: @michellesavagewriter
Connect with Susan:
SusanSchroeder.Substack.com
SusanGSchroeder.com
Disclaimer
This show is independently produced by Sulit Press. The views shared belong to the hosts and guests. Questions? Email [email protected]
View all episodes
By Michelle SavageIn this episode of Her Best Chapter, host Michelle Savage sits down with Susan Schroeder — writer, creative brand strategist, and advisor — for an inspiring conversation about visibility, personal branding, and the courage it takes to share your story with the world.
Susan writes the Substack newsletters Tales of a Glitchy Body and the Monday Morning Pep Talk, where she blends honesty and humor to explore health, creativity, and the messy process of living. She published her memoir, Closer to the Sun, as a serialized work on Substack, writing alongside her readers in real time as a bold experiment in vulnerability. With over 20 years of experience in branding, marketing, and communications, Susan works as a thought partner to founders, leaders, and creatives — helping them get unstuck, trust themselves a little more, and take the very next step.
In this conversation, Michelle and Susan explore why confidence is built in public — not in private — and how every woman entrepreneur has a story worth telling. Susan shares how a personal health journey led her to Substack and transformed not only her writing but her entire sense of self and brand. They dive into the power of showing up authentically, why marketing is really just about making friends, and how to choose what to share in a way that feels true to you.
Whether you've been holding back your story or simply don't know where to start, this episode will meet you right where you are — and remind you that being seen is an act of courage, not vanity.
Key Takeaways
-
Confidence is built in public, not in private.
-
Start where you feel safe and practice sharing your dreams.
-
Feedback is critical to helping you create your story.
-
Your personal story is your brand.
-
If you can't do it for yourself, do it for others who need your message.
-
Being visible means being brave and doing it anyway.
-
You are not alone; seek community and support.
-
Your story can inspire and connect with others.
Get Connected
Free Mini-Masterclass — everything you need to go from blank page to published book.
Work with Sulit Press | Apply for the Multi-Author Book Program
Connect with Michelle Savage on IG: @michellesavagewriter
Connect with Susan:
SusanSchroeder.Substack.com
SusanGSchroeder.com
Disclaimer
This show is independently produced by Sulit Press. The views shared belong to the hosts and guests. Questions? Email [email protected]