Business can engage in the podcast world too. Most just go super-niche, creating content that a hyper-focused audience would be interested in, ignoring everyone else.

But some business -- big and small -- are looking to create their own "blockbuster" podcast, hoping to gain the attention of hundreds of thousands of people.

In this episode, I'll cover some of the good strategies businesses are using to present content any audience can engage with, while giving extra info to the much smaller core audience.

It's a delicate balance, and is very easy to make content with the strategy showing. (Yeah, don't do that.)

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I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.

2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.

3. Abortion.cafe has information about where to find clinics.

4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.

5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy