The Higher Ed Marketer

Your Students Will Tell You Everything: Power Your Innovation by Listening


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This is the final episode of our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle.


Episode 217 - Originally aired April 2023

Dr Kim Krull retired from Butler Community College in February of 2024


Community colleges are the front door of higher education for hundreds of thousands of students annually. They may be smaller than their 4-year counterparts, but schools like Butler Community College are leading the charge in innovating classrooms and workforce development programs.


How are they doing it? It’s simple — by listening to students and their future employers and pivoting to their needs.


Butler’s former president, Dr. Kimberly Krull, and Director of College Relations and Marketing, Kelly Snedden, tell us how they’re committing to graduating each student in digital literacy.


Join us as we discuss:

– Powering “high-flex” classrooms with the tech of tomorrow (13:03)

– Getting students job-ready in workforce development programs (21:09)

– How Butler is addressing the demographic enrollment cliff (34:51)


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

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