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Subscription revenue looks predictable, until it isn’t.

You’re acquiring customers, subscriptions are growing, and then churn starts creeping in, payments fail, and retention doesn’t hold the way you expected. At that point, it becomes clear that what worked early on doesn’t always translate as you scale.

On this episode of Beyond the Cart, I’m sitting down with Craig Niven from FILDI, a strategic subscriptions partner for scaling Shopify brands, to break down what actually drives subscription performance beyond the surface.

We’re getting into:

1. ⁠Subscription models as ongoing service systems
2. ⁠Payment failures and revenue recovery gaps
3. ⁠Retention beyond email and lifecycle flows

This conversation gets into what’s happening behind subscription growth, where revenue is being lost, why common retention tactics fall short, and how to think about subscriptions as something that needs to be actively managed, not just set up. If you’re running or scaling a subscription model, this will give you a clearer view of what’s actually holding it together.

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