We interview Matt Powell from The NPD Group, who is one of the world's leading sneaker analysts with 40+ years of industry experience. We talked about ⚡️ the real value of sneaker collabs for brands, 🏀 the history of Air Jordan releases, 🔥 the origins of drop culture in sneakers and streetwear 📈 sneaker resellers and sneaker bots, 🌏 the future of sustainable fashion and supply chains, 👟 the overall sneaker industry landscape, 🛍 working with John Elway, Wayne Gretzky, and Michael Jordan, 📈 the huge opportunity in women's footwear and much more...👀