Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20.

Ideas you don’t want to miss

(02:26) Takeaway 1: Block the big things into your content calendar

(02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly

(02:48) Takeaway #2: Don’t stop until you hit the dead end of the customer experience

(05:08) Takeaway #3: Build brand loyalty when you use (real) exclusivity

(05:28) Takeaway #4: Find good mentors. Or… maybe be a good mentor.

(06:18) Takeaway #5: Don’t stress if your creative process fluctuates with time

Links from this episode

Take a look at the emails we featured in Ep. 20

Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack

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