Hey,

Quick one today because I’m slammed with client work and RecFest prep.

But I couldn’t let the week go by without giving you one incredibly useful AI tool:

A b******t detector for your employer brand content.

Paste your career site copy, job posting, or EVP document into this ChatGPT prompt, and it will:

* Flag every vague, meaningless line

* Suggest concrete, specific replacements

* Tell you what proof points you’re missing (and where to find them)

Takes 15 seconds. Makes your content instantly stronger.

Watch the episode

Get the exact prompt! I’m going to start keeping a running doc of the prompts I’m using here.

This is the fastest way to take your blinders off and see where your content is weak.

Go use it.

Other useful notes just for you!

Brian Fink are doing the “Dueling Ted Talks” thing tomorrow. Be there!

Get your free guide to employer brand companies. Trust me, it’ll make it easy to build the best shortlist for you, and give you the confidence to move forward.

If you’re at RecFest in Nashville this week, come find me. I’ve got stickers!

— James

P.S. Super secret thing. The next/last book (Becoming Choosable) is clicking along. It’s… gonna be a game changer for companies trying to attract great people. If I made a workshop to teach you the material, would you pay $200 for that? It would include access to the early draft of the book, 1:1 time with me to answer your questions, and a whole bunch of new thinking on how to make your employer brand really work. This is an informal “testing the waters thing” but reply if that’d be interesting to you.

-j

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit employerbrandheadlines.substack.com