A client hears your name through a referral. They've heard you're good. So they Google you.

Your homepage loads slowly. The visuals look outdated. The copy talks about you — not them. There's no clear next step.

Within ten seconds, they've made a silent judgment: "These guys look small."

This episode unpacks how your website shapes trust before you ever get on a call. Research shows users form an impression of credibility in less than one-tenth of a second. Your website meets more prospects than you ever will — it shakes hands, starts conversations, and answers questions 24/7.

What you'll learn:

• The three quiet signals that make great businesses look small online
• Why 75% of people judge your credibility by your website design
• How to pass the 10-second clarity test (who you help, what you do, why you matter)
• Why outdated design signals outdated systems — even when it's not true
• How to audit your digital handshake without a complete overhaul

Your website isn't decoration. It's your reputation system in action. Make it work for you, not against you.

📊 Take the C4 Brand Quiz: ⁠https://c4brandquiz.scoreapp.com/⁠

🌐 Kenyan Grafik: ⁠https://www.kenyangrafik.com/